Email marketing may not be a new concept, but that doesn't mean it's not an effective way to build an audience and get results. It can be a great tool for building relationships with customers and increasing conversions and revenue. It helps keep potential customers remembering your brand and services until they are ready to take the next step. Email marketing also makes customer retention affordable and easy.

Choosing an Email Marketing Service

Many email marketing services have useful features such as easy-to-create opt-in forms, landing pages, and CTAs that can help you automate your email marketing and comply with email regulations.

You usually also have access to analytics and reports. Some email marketing tools have easy-to-use visual editors and email templates so you can easily create marketing emails. The reputation of your email service provider can affect the success of your email marketing, so it's important to choose a reputable and trustworthy company.

After you've used an email marketing service and become familiar with how it works and the tools it offers, you may want to consider joining its affiliate program. Companies like HubSpot and ConvertKit offer email marketing affiliate programs that can help you benefit from a recurring stream of passive income. You can recommend email marketing tools to help your company drive sales. 

Build your email list

It takes time to build a subscriber list, but it helps to use a lead magnet to attract prospects. People are very protective of their personal information and you can't expect them to give it to you unless you provide some valuable and relevant information in exchange. White lists, e-books, checklists, templates, webinars and tools are just some of the prospect magnets you can use.

Your lead generation content should contain practical advice that offers solutions to problems. Ultimately, you can get subscribers to pay for the offer, but when you offer them free content, you can show what type of value you can provide.

You need to decide from the beginning to send emails to your subscribers thefrequencyand tell them in advance. They'll know what they're getting when they subscribe, and your consistency will help build trust.

Segmented Mailing Lists

How you segment your email list depends on your business needs. You can view demographic data such as geographic location, age, education level and job function, as well as interaction with previous marketing campaigns.

You may want to segment your list based on where a contact is in the buyer's journey. Then you can create automated sequences that target specific behaviors and nurture leads accordingly. New prospects, inactive subscribers, and shopping cart abandoners will automatically receive corresponding emails.

Quizzes are a way for subscribers to determine what they are most interested in, so you can customize your email content accordingly. You can offer subscribers an opt-in gift and add a short survey that lets them tell you more about themselves.

Personalized Email

EmailpersonalizationThe higher the level, the more likely you are to get more attention. Some email marketing attribution software allows you to insert the recipient's name, but you can also include information specific to the recipient's area with relevant personal events, such as birthdays and holidays in that area. End with a personal signature. Every email you send should treat your subscribers as people you want to connect with, not as clues you want to stuff into a cookie-cutter box.

Meticulous production of e-mail messages

Starting with the subject line, your email has to be of interest or people won't even open it. Subscribers want to know how the email will benefit them. If that's reflected in the subject line, with a sense of urgency, they're likely to want to know more.

Keep your emails brief and provide links to your website's blog so they can learn more. If an email takes more than a minute or two to read, it's likely to be ignored.

Include calls to action in your emails, such as reminding subscribers of special offers, promoting new products, and more. Simply add a link to download a free guide to increase open rates.

Try the A/B test

Through A/B TestingYou can test two strategies against each other to see which one works best. It can be as simple as testing two different subject lines. You may discover something unexpected, such as the use of face images to increase click-through rates. CoSchedule is a platform that allows you to test subject lines. It allows you to rate them and make suggestions to help you improve your open rates.