SEO (Search Engine Optimization) is an optimization technique to improve a website's ranking in search engines, with the aim of increasing website traffic. SEO imports organic traffic, not paid search engine traffic, and occupies different positions on the search results page (SERP). There are more than 3.5 billion Google searches every day, with the following different search intents: learn more about a topic, find a solution, buy a product or service. When you enter keywords in the search engine to inquire about information or products, Google will search its database and present the webpages that best meet your needs and present them in front of you, sorted by relevance. forward.
In short, when potential customers are looking for your brand or information related to your services/products in search engines, SEO technology can make your website appear in front of potential customers, which is not only the website traffic that gets exposure, Instead, it imports customers who are genuinely interested in your brand or product. This is very important for business websites.
What is SEO?
SEO (Search Engine Optimization) is a process of optimizing website pages and content. The so-called optimization, in addition to enabling users to easily and accurately search for keywords related to your website, also makes web pages easier to be discovered by search engines and included in rankings, thereby bringing natural traffic to your website. Organic traffic refers to the behavior of entering a website from search engines for keywords.
It is worth mentioning that if the traffic is generated through ad clicks, it is classified as paid traffic, that is, keyword advertising. In short, the most important direction of search engine optimization is how to actually apply SEO optimization to help the website bring more traffic and more accurate target customers and potential customers.
What is the purpose of SEO?
SEO, short for Search Engine Optimization, is a technique for improving a website's ranking in search engine results pages (SERPs) by improving its content and structure. While SEO is already a common Internet marketing strategy, many people are still unsure of the purpose of SEO.
In my opinion, SEO is a means to Internet marketing, not an end. This is because SEO is seeking the recognition of search engines and users, so as to obtain better natural search rankings, and search engines are still serving search users.
The experts' interpretation of website value is: "Website value = basic value + branding + content quality". From this point of view, SEO is only a part of online marketing, that is, one of the means.
Obviously, if the website wants to be recognized by search engines, then the content provided by the website should serve users and solve users' problems. This is why some people try hard to please the search engines and successfully obtain better natural search rankings, but after the search engines update some rules, the natural search rankings decline.
Why is this so? This is because they regard SEO as the purpose of Internet marketing and forget that it is just one of many marketing strategies. That’s not to say don’t do SEO, because there’s nothing wrong with doing SEO well to drive more traffic, on the contrary, it’s a good thing.
However, it is a mistake for the above to happen because they provide no real value to their users and they are at best gifted cheaters. The good grades obtained by cheating are usually only temporary and cannot last.
So, how do search engines judge whether a website provides value to users?
For search engines, the value of a web page is the retrieval value of the page, and there are four main factors that affect the retrieval value:
- The size of the population of interest
- Scarcity of page content
- the quality of the page content
- Timeliness and authority of the page
In order to get a good organic search ranking, in addition to doing a good job of optimization yourself, you also need the help of others to promote. These four factors are critical to assessing a web page's search value:
- Group size: It reflects the size of the user's love or demand for the webpage, as well as the public topicality of the things described in the webpage.
- Scarcity: Also known as originality. There is a lack of scarcity if the site frequently reposts or plagiarizes other people's content. Even if the plagiarized content is of high quality, the site is just a fake blog.
- Quality: This is a reflection of user satisfaction, for example, there should be no invalid links in the article, the website should be stable, the access speed should be good, whether the content is complete, whether the layout and font are easy to read...
- Timeliness and authority: Timeliness refers to whether the content has declined significantly over time, or whether the content has become outdated and invalid; authority is provided by who? Is it an expert or a well-known brand?
Seeing this, you will find that if you want to get a good natural search ranking, you not only need to optimize the conditions yourself, but you also need others to help you
How does SEO increase website turnover?
Search engine optimization (SEO) is a strategy to make your website easier to find in search engines. By following the search engine'sguide, you can improve the accessibility and searchability of your website, thereby increasing traffic and the number of potential customers. Since search engines are the preferred way for many people to search for information, doing SEO can greatly increase the visibility and success of your business/website. However, search engine guidelines require you to constantly track and update them to ensure your website always ranks highly.
In this way, customers will have a better chance to enter your website to view and consume first. Therefore, if you have not yet developed an SEO strategy for your website, it is recommended that you start doing it now to maximize your profit potential. Welcome if you have any questionsContact Zhenhe
How to perform SEO?
Search engine rankings are calculated through complex algorithms, and there are many factors that affect your website's ranking. These factors may change over time, and the weight of each factor may also change. Therefore, in order to make your website stand out in the highly competitive network environment, you need to constantly track and optimize your website to meet the latest requirements of search engines.
SEO has become a long-term strategy that requires constant effort and adjustments to achieve the best rankings and the highest quality traffic. Therefore, if you want your website to be successful in search engines, it is recommended that you focus on SEO website optimization and keep up with the latest changes in search engine algorithms.
SEO Tips and Strategies
It is very important to distinguish which behaviors are good or bad for the SEO of the website. In many cases, the information found on the Internet may be outdated information, which may have different interpretations for search engines that often update their algorithms method, so it is very important to always pay attention to the new algorithm and make SEO optimization adjustments. Here are a few key points that are friendly to SEO optimization:
- Choose keywords related to your product or service. Choosing keywords that are irrelevant or have low traffic may result in poor performance.
- Place your keywords appropriately. Don't overuse repetitive keywords, or search engines may see it as black hat.
- Make sure the content of the copy is relevant to the keywords. If the content of the copywriting is not relevant to keywords, it will make SEO ranking optimization difficult.
- Focus on copy titles and content. Relevant and attractive titles and rich highly relevant content can help improve SEO rankings (need to be used with precise keywords). In addition, good user experience (UX) and graphic design (UI) can also help improve the evaluation of your website by search engines.
- Remember to set Alt tags on images to help search engines understand what the images represent.
- Setting up high-quality external links (External Links) and reverse links (Backlink) is of great help to SEO. Quality external links can bring traffic back to your website and improve your authority score instead of using low-quality links.
Further reading:Internal Linking [SEO 2021] – Moz
- Internal links should point to the pages with the most traffic, but at the same time ensure that the content is relevant and complementary so that users can find exactly what they are looking for.
- Focus on long-term content and activities on social media (such as LINE, Facebook, Instagram) to accumulate popularity, attract stable traffic and increase brand awareness.
- Analyze and track website traffic and various data performance, and understand the effect of website SEO optimization ranking. It is recommended to find a professional SEO optimization company to assist in order to improve efficiency.
- For high-competition and high-traffic keywords, such as "New Year's Vegetable Gift Box", "Anti-windcoat”, “home delivery food”, it is recommended to use keyword advertising to improve the ranking.
In general, the setting of SEO strategy includes selecting keywords related to products or services, reasonably arranging keywords, providing relevant high-quality content, setting Alt tags, setting high-quality external links and reverse links, and directing traffic The largest pages, long-term content and campaigns on social media, analyzing and tracking website traffic and data, using keyword advertising, etc. Finally, it is recommended to seek professionalSEO optimization companyassistance to increase efficiency.
SEO Tools and Software
When performing SEO, we need to observe a very diverse range of work items from front-end to back-end. First, we need to check the website architecture to ensure that the website experience is user-friendly and can be easily indexed by search engines. Next, we need to choose the right keywords and make sure they are properly placed on the site. At the same time, we also need to observe the dynamics of the competition to ensure that our strategy can stand out in the competitive environment. Finally, after the optimization is complete, we also need to track SEO rankingperformance and report on the status of the keywords. Therefore, SEO software tools are tools to assist us in performing different stages of SEO optimization.
SEO optimization method 1｜Website health check
In order to ensure the success of a website in the Google search engine, it is very important to examine its website architecture. Google's crawlers read websites through HTML and various programming languages. If a website's information structure is poor or lacks security, it may be blocked, thereby affecting the ranking of the website. Therefore, making sure your site is well-architected is the first step in implementing SEO.
SEO website health check tool 1｜Google Pagespeed Insights (PSI)
Google Pagespeed Insights is a tool that helps youdetectsite on different devices (computer andcell phone) whether the user experience meets the requirements. The tool evaluates several core metrics, including site load speed (LCP), time to interactivity (FID) and page stability (CLS), and converts them into scores. If the website maintains a green score, it means that the user has a better web experience. also,Google Pagespeed Insights There are other diagnostic scores that you can follow along with these recommendationswebsite optimization.
SEO Website Health Check Tool 2｜Google Search Console
Google Search Console It can also help us understand the popular keywords of the website, search query rate, click-through rate, traffic sources and other information, so that we can understand the search habits of users, and use this to adjust the content of the website and improve the search ranking of the website. also,Google Search Console It can also provide suggestions for problems encountered by the website, such as website security, website structure problems, etc., so that we can make appropriate corrections to the website.
SEO Website Health Check Tool 3｜Moz Bar
Moz also provides some paid SEO tools, such as Moz Pro, Moz Local, Moz Domain Analysis, etc. These tools can help webmasters better understand the ranking of websites in search engines, and can provide useful suggestions and suggestions. Constructive feedback to help the site further improve its SEO optimization.
SEO Optimization Method 2: Keyword Research｜Keyword Planning Tool
In terms of tools, Google AdWords Keyword Planner is a commonly used tool for advertisers. In addition to querying the search volume of keywords, it also has functions such as suggested keywords and related keywords, which can help you understand keywords more comprehensively prevalence and relevance. In addition, SEMrush is also a well-known keyword analysis tool, which can provide detailed keyword reports, including search volume, competition level, search trends and other information, which will help us formulate appropriate keyword strategies.
Keyword Planner 1｜Google Ads
Google Keyword Planneris a tool provided by Google Ads to help you plan your Google keyword advertising campaigns. It can display the monthly search volume (display range only), competition level and bid of keyword advertisement, as a free initial reference to help you plan to use keywords.
Keyword Planner 2｜Google Trends
Google Trends You can set the search area, time interval, etc., and observe the keyword search trends in different regions and periods, helping us to formulate keyword strategies more accurately. in addition,Google Trends There is also a professional version of the tool available, but there is a fee to use it.
Keyword Planner 3｜Ahrefs
Ahrefs There are many other functions, which can query the traffic information of the website, the number of backlinks, competitive websites and other information to help us understand the status of the website and make corresponding SEO optimization. In addition, Ahrefs can also provide a website crawler function, which can check the content, keywords, tags and other information of each web page of the website, and help us understand the content of the website and make corresponding corrections.
Keyword Planner 4｜SEMrush
SEMrush also has other useful functions. For example, "Organic Research" can check the keyword performance of competitors, including search volume, ranking, traffic, etc., so that we can understand the performance of competitors' websites and carry out keyword planning more logically. ; "Backlink Audit" can detect the reverse link quality of the website, so that we can find bad links in real time and make corrections.
Keyword Planner Tool 5｜Ubersuggest
Ubersuggest It also supports keyword tracking function, which allows you to track your own or your competitors' keyword rankings, so as to understand your own performance. In addition, you can also check keyword search volume, competition level and other information in "Keyword Ideas" as a reference for your keyword planning.
SEO optimization method 3: performance tracking and analysis｜SEO ranking analysis tool
We can also use SEO tools to track the ranking of the website, as well as the traffic situation of the website. For example, Google Analytics can record changes in website traffic, as well as information such as the origin and behavior of visitors. In addition, we can also use tools such as SEMrush and Ahrefs to track the ranking of websites in different search engines, and use these tools to analyze the status of competing websites so that we can find out our own advantages.
SEO Ranking Analysis Tool 1｜Google Search Console (GSC)
In GSC, you can see data such as natural search exposure pages, clicks, and transfer rate. Through these data, we can understand which keywords contribute to the traffic of the website, and further analyze the trends in order to improve the SEO strategy of the website. GSC can also assist us in detecting whether the website has been maliciously attacked or suffered from other threats, and provide solutions to protect the security of the website.
SEO Ranking Analysis Tool 2｜Google Analytics (GA)
Google Analytics (GA for short) is a website analysis tool provided by Google, which is used to observe the behavior of users entering the website. The difference between it and Search Console is that GA can provide information about user sources, performance of each web page, advertising performance, conversion efficiency, etc., which is helpful for planning the overall marketing strategy.
SEO Ranking Analysis Tool 3｜SimilarWeb
SimilarWeb It also provides visitor information, social media performance, browser distribution, order conversion rate and other data, which can provide us with information about competitors, as well as understand the performance of our website and provide directions for subsequent optimization.
There are also many other SEO analysis tools, such as SEOmoz, Majestic SEO, SERPstat, etc., all of which have their own unique functions. For example, SEOmoz provides social media index analysis, Majestic SEO provides website backlink analysis, and SERPstat provides keyword suggestions and advertising competition level analysis etc. Choosing an SEO tool that suits your needs can help you achieve more efficient SEO optimization.
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